How to Use ChatGPT for Real Estate Agents to Win Listings and Close Deals

How to Use ChatGPT for Real Estate Agents to Win Listings and Close Deals

April 03, 20254 min read

Real Estate Has No Future Without AI and Here’s Why

Hey, I'm Nick Krem from the Krem Institute of Artificial Intelligence, and let me tell you this straight up.

If you’re not learning how to use AI right now, your future in real estate is in serious trouble.

I’ve been in this industry for over a decade, and I’ve never seen anything move this fast. This isn’t social media or some new trend. AI is exponential technology. It’s changing the game every single day, and if you're not using it to grow your business, someone else is.


Here’s What Most Agents Are Getting Wrong About AI

Too many agents are bouncing from one tool to the next, trying to find a shortcut. Let me save you the time.

Stick with ChatGPT.

It’s the most funded, most advanced, and most reliable AI-powered real estate marketing tool out there. I call it your lifelong employee because that’s exactly how I use it. You can train it to write like you, think like you, even respond like you. And it never takes a day off.


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Stop Watching AI Happen. Start Creating with It.

Look, there are only two types of agents now. Creators and watchers.

Creators are the ones using ChatGPT to:

  • Write better listing descriptions

  • Create real estate marketing plans in seconds

  • Plan YouTube content with optimized headlines

  • Virtual staging homes with just a prompt

  • Turn buyer data into personalized messages

Watchers? They’re the ones sitting back, waiting for the “right time” to learn AI. Spoiler alert: That time already passed.

Proof It Works

Let me share what one of our AI Certified Agents, Johnny Rodriguez, just accomplished:

“Tomorrow, I’m closing on a $1.2 million deal. I got both sides - buyer and seller. The seller had listed before and it didn’t sell. I used AI to create a short text that would grab his attention. I sent it to him and he called me. We met, built a relationship and I sold him two of my properties. Then my buyer wanted his building. I went back, got the listing and just like that, I’m closing the deal. All thanks to one smart AI-powered message.”

This is what happens when you stop guessing and start using AI the right way.


Stop Jumping Tools. Go Deep with ChatGPT

Here’s a fact: ChatGPT has the most funding, the most users, and it keeps winning.

Jumping between tools is “mental gymnastics” that gets you nowhere. Stick with ChatGPT and train it to be your perfect employee.

Here's why:

1. ChatGPT Is the Employee You Always Wanted

Imagine hiring someone who never takes a break, works 24/7, and costs $20/month. That’s ChatGPT. But here’s the catch, it’s only as good as you train it.

Start by setting up custom instructions:

  • Tell it you’re a real estate agent

  • Teach it your voice and tone

  • Upload past content so it can “write like you”

Now it’s not just a tool. It’s your teammate.

2. ChatGPT's 'Projects' is the Secret Sauce

Projects in ChatGPT let you train for specific tasks:

  • Writing listing descriptions

  • Creating email campaigns

  • Building YouTube strategies

  • Developing recruiting pitches

Each project = a super-powered assistant for that one task.

Upload your favorite slides, videos, or blog posts, and it will use them every time.

3. Use AI to Dominate YouTube and Listings

Don’t know how to start on YouTube? Find a top-performing agent’s video. Use a tool like Merlin AI to get the transcript. Upload it to ChatGPT and say:

“Create me a 30-day content plan for seller leads in Cleveland.”

Boom. You now have a full playbook, tailored to your market.


Become One of the World’s First AI Certified Agents

Want to lead the future of real estate?

Join us at the Krem Institute of Artificial Intelligence and become one of the world’s first AI Certified Agents. This is more than a badge. It’s a commitment to growth, innovation, and dominating your market with smart tools.

You’ll learn how to:

  • Train ChatGPT to handle marketing, prospecting, and follow-ups

  • Generate real estate leads with highly personalized campaigns

  • Use AI to convert faster and close more deals

  • Build systems that work 24/7

  • Save hours of time every week while doing more


Let’s Make You Unstoppable

This tech is already here. It’s in our phones, appliances, even being built into the way we live and do business.

If you're still hesitating, ask yourself this:

Would you trust an agent today who said, “I don’t use the internet”?

Exactly.

The longer you wait, the more ground you lose. So start small if you need to. Just START.

Train ChatGPT on your writing
Use it to brainstorm video topics or listings
Ask it for help with follow-ups
Build your own systems, your way

And if you want to go all-in and become AI Certified, join us. Every Thursday at 2PM Eastern, we host live classes packed with training, tools, and fun.

📺 Subscribe to the Krem Institute of Artificial Intelligence on YouTube
🔗 Join our next FREE AI training
💼 Become one of the world’s first AI Certified Agents

The future belongs to the creators.

So, which one are you?


AI for Real Estate Business
CEO, Co-Founder, A.I. Certified Instructor

Nick Krem

CEO, Co-Founder, A.I. Certified Instructor

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