How to Use ChatGPT for Real Estate Agents: Step-by-Step Guide

The future of real estate is here, and it’s powered by AI!

If you're a real estate agent trying to juggle listings, leads, and endless paperwork, it’s time to meet your new AI assistant. ChatGPT isn’t just another tool. It can be your smartest team member, available 24/7 and always ready to work.

Wondering how to get started? Let’s break it down!

Why Real Estate Agents Need ChatGPT Now

Imagine having an assistant who never forgets, works instantly, and tailors every reply to your style. That’s ChatGPT when it’s trained right.

Agents using AI are closing more deals, writing better listing descriptions, and spending way less time on repetitive tasks. And here’s the kicker, it's FREE!

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What Every Agent Must Do Before Using ChatGPT

So what’s the very first thing you should do when logging into ChatGPT?

Customize it. Yes, that’s it!

In the bottom-left corner of your ChatGPT dashboard, click Customize ChatGPT. This is where the magic begins.

You’ll be asked two big questions:

1. What should ChatGPT know about you?

2. How should it respond?

Let’s go through both.

1. What to Add in the “About You” Section

Think of this as writing your AI employee’s training manual. The more it knows, the better it performs. Here's what to include:

• Your name and company

• Your location (e.g. “Cleveland, Ohio”)

• How long you’ve been in the business

• Your specialties (residential, luxury, first-time buyers, etc.)

• Any unique awards or credentials

• Your writing style preferences

This helps ChatGPT speak like you. Every response, listing, email, or blog will sound like it came from your own head (but faster!).

2. Now Tell It How to Talk

This part is fun. Decide your tone, length, and phrasing style.

Do you want responses to be formal or casual? Short and punchy? Business-casual?

Here’s an example:

"Respond in a friendly but professional tone. Keep answers short and engaging. Avoid using words like ‘boast’ or ‘data analytics.’ Focus on clear communication for real estate clients."

You can even drop in a sample paragraph you’ve written and it’ll learn from that too!

3. Don’t Forget These Final Settings

Before you hit “save,” turn on the extra features:

• Browsing – ChatGPT can look up real-time data (great for market stats or local info).

• DALL·E – Generate custom property images.

• Code interpreter – For advanced tasks like spreadsheets and more.

It’s like turning on all the powers of your AI sidekick.

Why This Step Matters So Much

By customizing ChatGPT, you save hours every week. You won’t have to remind it that you’re a Cleveland-based agent who prefers short, catchy emails. It already knows.

And when you're writing listing descriptions, it’ll nail your tone every time. Plus, it's a competitive edge most agents haven’t figured out yet.

AI Tools That Are Already Powering Up Real Estate Businesses

AI is not just for writing emails and listing descriptions, it’s getting creative too.

1. Video Avatars with HeyGen

Want to create a professional video without getting on camera? Tools like HeyGen let you build AI real estate avatars that can introduce listings, share market updates, or deliver client onboarding videos.

It’s like cloning yourself (but better dressed and always camera-ready).

👉 Pro tip: Use HeyGen for real estate videos to stand out in your market!

2. Listing Songs with Suno

Yes, you read that right. Suno can turn your listing descriptions into catchy songs. Agents are using this for social media and it’s working like magic.

👉 Want to go viral? Create a real estate listing song with Suno that buyers won’t forget!

3. Graphics with Canva AI

Need a flyer, social media post, or Instagram Story in a hurry? Canva AI for real estate agents lets you design stunning visuals in seconds - no design experience needed.

It’s one of the best AI tools for real estate agents looking to market smarter.

These free AI tools for real estate agents are already saving time and driving attention online. This is what real estate marketing with ChatGPT and AI tools looks like in 2025.

Become an AI Certified Agent with the Krem Institute

If you’ve made it this far, you’re clearly ready to level up your business. And we’ve got something made just for you.

Join the AI Certified Agent Program from the Krem Institute of Artificial Intelligence. It’s the first of its kind, built for real estate agents, by real estate professionals using AI every day.

Here’s what you’ll get:

• Hands-on AI training for real estate agents

• Your own AI-powered assistant setup

• Access to our custom GPT built for agents

• Certification that shows clients you're ahead of the curve

We’ve helped thousands of agents, and success stories keep rolling in.

Real Agents, Real Results with AI

Just ask Johnny Rodriguez.

“Tomorrow I close a $1.2 million deal on both the seller and buyer's side. I used AI to write a quick text that got the seller to call me. From there, we built a relationship, and I closed the deal.

This is what it looks like when you stop chasing leads and start automating smart.

Don’t Get Left Behind

The tools are here. The training is ready. All that’s missing? YOU.

👉 Become an AI Certified Agent today.
👉 Get trained by the Krem Institute of Artificial Intelligence.
👉 Let AI do the heavy lifting so you can focus on closing deals and growing your business.

Click here to get started today!